Chinese New Year 2024
Client
Crowne Plaza Changi Airport
(in-house project)
Type
Graphic Design
Editorial Design
Photography
Tools
Adobe Suite
Year
2024
Brief
Create red packets and promotional materials that encapsulate Crowne Plaza Changi Airport's brand as an airport hotel that wishes its clients and guests a successful year ahead this Lunar New Year.
About Project
The chosen red packet concept "Soaring to great heights​", features a blend of distinctively Chinese elements such as oriental clouds woven together with aeroplane motifs, subtly representing the identity of Crowne Plaza Changi Airport as an airport hotel.​ Rather than the typical auspicious colours, the deliberate use of the hotel's brand colours plum and aqua adds a touch of vibrancy and uniqueness.
Photoshoot and marketing collaterals are designed to contain elements of flight, to follow the design trajectory.
